About Ibotta

The market leader in rewarded shopping on mobile

Ibotta is a free cash back rewards and payments app that pays users real cash for everyday purchases when shopping through the app. Since 2012, we've paid out over $775 million in cash rewards to more than 35 million users by partnering with more than 1,500 brands and retailers in categories like grocery, apparel, electronics, and more.


How Ibotta works

Ibotta makes cash back easy for users

Explore offers

Users browse offers by retailer or category before shopping in-store or online.

Add offers

Users add offers to create shopping lists directly in the app, so they never miss an offer.

Verify and redeem

Users simply submit receipts in the app — or, link their loyalty accounts to Ibotta and scan their loyalty card at checkout.

Get cash back

Users get real cash back from their purchases, and can earn bonus cash when they redeem enough offers or refer other users to the app.


Billions in retail sales

Ibotta is the leader in rewarded shopping on mobile. Unlike traditional coupons, Ibotta programs directly drive units moved: last year alone, we helped more than 1,500 CPG brands drive more than $10 billion in retail sales. By rewarding consumers on the Ibotta platform, brands benefit from increased awareness and incremental shopping.

Reach your promotional goals

It’s easy to get started. Request your invite to Ibotta Go.

Get started