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A straightforward solution for brand exposure & product trial


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Programs designed for you

Choose a solution that best meets your goals, from expanding distribution to incentivizing product trial.

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Accessible pricing

Ibotta Go programs start at 80% lower than the cost of traditional Ibotta programs.

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Actionable insights

Every program provides both retailer-level and customer-level insights to help you better understand your brand’s customers.

How offer setup works


Add your products

Add the product details, including the product description and UPC, for each product you want to be eligible for your offer.

Set a user reward

Choose the amount users will receive for purchasing your product and redeeming your offer. To move units and drive brand awareness, user rewards must be 50% to 100% of your product’s MSRP.

Define retailers

Select the retailer or retailers where your product is distributed. Focus programs allow you to target a single retailer while Boost programs target your full distribution.

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Redemption budgets & units moved


Straightforward pricing with Ibotta Go means it’s easy to know how many units your program will move. The number of units moved is based on the total program redemption budget — $10,000 for Focus and $30,000 for Boost. Divide the total redemption budget by your program’s user reward plus a $0.75 Ibotta fee to determine how many units your program will move.

The Ibotta Go process


With Ibotta Go, you can launch a program in a matter of weeks making it easy to get your brand on the Ibotta platform.

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STEP 1

Pick a program & add-ons

Choose the program that works for your goals. Add an optional Insights survey to learn more about your consumers.

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STEP 2

Complete setup

Provide information about your offer, such as eligible products, the reward amount, and distribution.

Finalize

STEP 3

Finalize & launch

Schedule your program for launch, and start getting results! Payments can be completed with a quick ACH transfer to get your program scheduled.

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STEP 4

Monitor & wrap up

Track redemptions and performance while your program is live. We’ll also send you a report when your program is complete.

The right programs for your goals


Choose the program that's right for you

Focus

Focus

Increase your brand’s visibility & support sales at a specific retailer.

  • 1 offer
  • 1 retailer
  • $10,000 redemption budget

See full details

Boost

Boost

Drive product trial & brand awareness everywhere your brand is sold.

  • 1 offer
  • Multiple retailers
  • $30,000 redemption budget
See full details